AI in Action
Real technology. Real impact. Better lives.
From helping people live independently to detecting health risks earlier and protecting communities, discover how AI is making a difference today—and what’s coming next at CES 2027.
Building a Better Future
AI that helps our world work better for the people in it.
Behind the food on our tables, the power in our homes and the things we use every day are people trying to leave something better for the next generation. These stories show how AI is helping farmers, builders and engineers use resources more wisely and solve problems that once felt out of reach.
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The Dirt on AI: How Smarter Spraying Is Changing Farming
Farmers are trying to get more out of every acre while weather gets harder to predict and costs keep climbing. James Kotecki talks with Jessica Uelmen, VP of engineering at Blue River Technology, a John Deere company, about See & Spray, a system that uses 36 cameras to spot weeds and spray only where needed, with AI running on the machine in real time. Jessica explains what farmers actually want from all their data, which is a clear idea of what to do next, and why she sees AI as building on what they already know.
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Join us at CES 2027.
Discover how innovators are putting AI to work at CES 2027.
Have an AI story to share? CTA members and CES exhibitors can submit real-world AI use cases for consideration.